PUBLISHED WORK

  • BEN & JERRY'S

    660.8K views
    27.9K likes
    1.3K comments

  • MARRIOTT DANANG

    87.4K views
    1.4K likes
    _

  • ROSETTA STONE

    336K views
    #1 Best performing series of videos on their page

  • TINDER

    494K views
    1.5K comments
    42K likes

  • BUMBLE

    92K views
    5.6K likes
    232 comments

Ben & Jerry’s

For Valentine’s Day, I partnered with Ben & Jerry’s to launch a playful campaign that celebrated being single — with a cheeky twist. We leaned into a fun double meaning: “BJ” standing for both Ben & Jerry’s and a familiar innuendo, using humor to grab attention and spark organic conversation across TikTok and Instagram.

Together with another creator, we put out a spontaneous call looking for two girls to join us on a Valentine's adventure — as long as they loved "BJs" (Ben & Jerry’s ice cream, of course!). The humor and authenticity of the message resonated instantly, creating highly shareable content that felt fresh, relatable, and perfectly aligned with Ben & Jerry’s playful brand voice.

Overall, the campaign drove strong engagement, positive brand sentiment, and a standout moment for Ben & Jerry’s during a crowded holiday season.

Case Study: To showcase the elegance and emotional pull of Marriott Danang’s oceanfront villas, I created a pair of Instagram Reels that blended storytelling, aspirational imagery, and a touch of romantic humor. The first reel featured soft, heartfelt music with intimate scenes: me enjoying a quiet snack alone, lounging in the villa, and gently playing a ukulele poolside. The caption read, “In French, we don’t say ‘I wish I was with someone,’ we say ‘Sleeping alone is a waste of my natural talent,’” with a playful message to my audience: “Who’s coming to join me? Beautiful oceanfront villa, but I feel a little alone.”

The second reel offered a stylish contrast—me dressed in a sharp suit en route to the hotel, paired with the cheeky caption: “Live your life in suits, swimming suits or naked. No other options.” Marriott Danang was tagged in both posts, positioning the property not just as a luxury hotel, but as a full lifestyle experience for travelers who crave both sophistication and fun.

The two reels together garnered 87.4K views and 2.8K likes—strong results considering the niche market for Marriott in Danang. The content resonated with an aspirational audience, reinforcing Marriott Danang’s image as a premier destination for stylish, emotionally-driven travel experiences.

Marriott Danang

Case Study: To promote authentic connection and highlight the humor of dating across cultures, I created a lighthearted TikTok story based on a real-life Tinder match. As an English second-language speaker, I leaned into the confusion around dating app acronyms—specifically FWB (“friends with benefits”) and “MF”—and how easily they can be misunderstood. The video followed a storyline where I mistakenly believed I’d found the love of my life, only to discover she was looking for something entirely different. The miscommunication became a playful commentary on modern dating, language barriers, and expectations.

The storytelling was warm, relatable, and infused with natural humor, making it easy for viewers to connect. While the story ended with a laugh rather than a love story, it successfully showed Tinder as a space for real, human experiences—whether romantic, casual, or somewhere in between.

The video went viral on TikTok, racking up over 494,000 views, 1,500 comments, and 42,100 likes. The response was overwhelmingly positive, with many viewers sharing their own dating mix-ups or celebrating the honesty of the post. It demonstrated how culturally nuanced, humorous content can cut through the noise and build deeper engagement on behalf of the brand.

Tinder

Case Study: To promote authentic connection and highlight the humor of dating across cultures, I created a lighthearted TikTok story based on a real-life Tinder match. As an English second-language speaker, I leaned into the confusion around dating app acronyms—specifically FWB (“friends with benefits”) and “MF”—and how easily they can be misunderstood. The video followed a storyline where I mistakenly believed I’d found the love of my life, only to discover she was looking for something entirely different. The miscommunication became a playful commentary on modern dating, language barriers, and expectations.

The storytelling was warm, relatable, and infused with natural humor, making it easy for viewers to connect. While the story ended with a laugh rather than a love story, it successfully showed Tinder as a space for real, human experiences—whether romantic, casual, or somewhere in between.

The video went viral on TikTok, racking up over 494,000 views, 1,500 comments, and 42,100 likes. The response was overwhelmingly positive, with many viewers sharing their own dating mix-ups or celebrating the honesty of the post. It demonstrated how culturally nuanced, humorous content can cut through the noise and build deeper engagement on behalf of the brand.

Bumble

Case Study: As a hopeless romantic and language lover, I created a mini content series for Rosetta Stone that blended emotion with education. The campaign included two Instagram Reels and a post centered around the French language. The first reel was a warm, heartfelt video sharing the sexiest words in French, while the second was a playful, flirty tutorial on how to flirt in French—designed to entertain while subtly showcasing the brand’s value.

The concept was to show how language can be both functional and deeply personal—used not just for travel or business, but for connection, romance, and charm. The tone ranged from soft and poetic to cheeky and fun, making the content feel authentic and engaging across different emotional touchpoints.

The series generated over 336,000 views, resonating especially with a female audience. The content sparked high engagement, with comments, shares, and saves from viewers who were drawn to the romantic, culturally rich angle on language learning.

Rosetta Stone